I designed these cans when I was a Sr. Graphic Designer / Art Director for Bud Light at DraftLine, AB's internal agency from 2019 — 2022.
Working with Tim Austin, AD, and Keslie Watts, CD, along with the great brand managers at ABInBev, we introduced bolder, more consumer focused designs which greatly impacted the bottom line and drove social awareness.
Post Malone Bud Light Limited Edition 2019
Over 6 weeks, I designed a different Post Malone can every day. I received many photos of Posty behind the scenes, on tour. It was a dream project and thanks to the tireless work from the AB team, would not have been possible.
Anheuser-Busch InBev
I was fortunate to be among the first hires at Anheuser-Busch's internal agency, Draftline, where I spent four rewarding years working on Bud Light, Busch, and Natural Light. As an Art Director, I led packaging, out-of-home (OOH), and social media projects for these brands.
Highlights of my time at Draftline include designing and illustrating the Post Malone 2019 Bud Light Special Edition, the Bud Light NFL Team & Super Bowl Championship Editions, the Bud Light Area 51 Limited Edition, and the St. Louis Blues Commemorative Pack. These experiences were invaluable, and I was very lucky to work with the many talented and driven people at AB InBev.
Services:
Creative Direction, Graphic Design, CPG Design, Illustration, Animation, Typography