Apothecarium, Gage, Lemonade and Pinnacle stores across the US needed a visual solution for various holiday moments that allowed each market to express itself in a relevant way to local consumers, but also had a cohesive look and feel.

The visuals and copy were developed with the insight that cannabis consumers are tired of product forward visuals, and were craving more personality and surrealism. Creative Direction / Copy: GT Smith Client: TerrAscend

Services:

Creative Direction, Graphic Design, Typography, Copywriting