fast-turn commercial content. The result was a polished, high-energy reel that highlights TerrAscend’s cultivation facilities, product portfolio, and team culture in a format ready for investor meetings, trade shows, and social promotion. AD: GT Smith Producer: Jake Perl Brand Partner: Allison Benedict

As Art Director on TerrAscend’s sizzle-reel shoot, I worked with brand directors translating the brand brief into a detailed storyboard and shot list that lead to this sizzle reel and other cutdowns. I helped secured production resources, connecting the team to producer Jake Perl, who assembled a lean, multi-camera crew experienced in