
Bud Light: Area 51 Campaign
Senior Graphic Designer
My first business card was a laser etched transparent neon green card which had an alien head in the middle and said "take me to your leader" so this project was a true dream come true for me. I designed the can mockup by request in response to a growing internet trend about storming Area 51 and it went viral. Had a blast working with our brand manager and Draftline team bringing this campaign to life. I re-illustrated the alien to be completely original when the can went into production, illustrating the figure using my macbook trackpad. If you liked these designs, please, show your leader.
Services:
Illustration, Graphic Design, Animation, CPG Design, Typography
CD: Keslie Watts
Sr. Graphic Designer: GT Smith
Copywriter: Pete Pirone
Strategist: Anthony Perrin
Brand Partner: Conor Mason