Campfire Series A
With the static approved, we decided some subtle motion would be even more impactful: subtle, seamless loops that turn LinkedIn’s autoplay into a spotlight. The result gave Campfire a scroll-stopping announcement that felt alive, stayed on-brand, and helped spark the investor and community engagement they were after.
Campfire was prepping a Series A announcement and needed more than the usual “funding milestone” graphic. 3 disciplined rounds of static concepts, stretching Campfire’s palette, typography, and texture so their team could see the brand’s range before locking onto one bold hero frame. That step-by-step exploration reassured the founders, proved creative rigor, and set a clear visual direction.
Services:
Art Direction, Graphic Design, Motion Graphics
Designer: GT Smith
Brand Partner: Katrina Queirolo
